I’ve been to the Heineken brewery in Amsterdam, the Carlsberg brewery in Copenhagen, and the Graham’s wine tour in Porto so I knew what to expect when it came to Guinness’s version of a museum. What I saw was an impressive 7-storey structure that had everything Guinness could offer – from history to beer production to restaurants (and good ones!) to free samples. I found it amazing how the founder was able to get a 9,000 year lease(!) in what is now prime city real estate and to have at some point been the top employer in Dublin. I found it wonderful that there were a slew of good, even great, restaurants with different kinds of food on offer, including delicious oysters and Guinness-infused dessert. I found it clean, clear, and well-presented how the company put itself forward so as to make the whole process educational, even entertaining.
Now if only I liked beer.