HEMA | Amsterdam

I was reintroduced to the most amazing thing this morning for breakfast…

I don’t know how and why they do it, but a cheap breakfast is actually possible in this country. I remember ordering these at the Hema store near Rembrandt Square, and we had to order it before 10 in the morning. Boy, was it popular! I always wondered how they could afford to give the food away at these prices, but hey, as long as they’re offering. There’s a Dutch expression that goes, ‘Vraag niet hoe het kan, profiteer ervan‘ which means ‘Don’t ask how it’s possible, just profit from it’. I think I’ll do just that. 

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